About Nikhila k.s
Experience
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2022 - 2024
Vision learning Academy
Digital marketing specialist
Develop and execute daily content strategies for our social media channels (including Meta, Snapchat, Twitter,and LinkedIn.)
Create engaging and culturally relevant content, including reels, videos, stories, and static posts.
Incorporate trends like interactive polls, live sessions, and user-generated content to increase engagement.
Ensure consistency in brand voice and messaging across all platforms.
Community Engagement:
Monitor and respond to comments, messages, and inquiries promptly to foster a sense of community.
Build relationships with influencers and relevant communities to expand brand reach.
Collaborate with users to co-create content, fostering inclusivity and a sense of belonging.
Platform Management:
Stay updated on the latest social media trends, tools, and best practices, with a focus on Saudi culture and female audiences.
Adapt content strategies based on platform-specific algorithms and audience behaviors.Analytics & Reporting:
Track and analyze key performance indicators (KPIs) such as engagement rates, follower growth, and audience demographics.
Provide actionable insights and recommendations for content optimization based on data.
Collaborate with the performance marketing team to align organic content strategies with paid campaigns.
social media platforms for brands, preferably in fintech or women’s empowerment sectors.
Proven ability to create engaging, platform-specific content that resonates with target audiences.
Strong understanding of Saudi Arabian culture, digital trends, and the needs of female audiences.
Proficiency in social media management tools (e.g., Hootsuite, Buffer)
