About Fouad Salka
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Academic Level Bachelor\\s-Degree
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Age 53 - 57 Years
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Gender Male
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Industry Retail
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Nationality Syrian
About me
An astute and results oriented Retail Operations Leader with over 33 years of expertise in managing large-scale retail operations, optimizing sales performance, driving customer engagement, and spearheading multi-unit retail expansions. Adept at crafting and executing strategic business plans, leveraging data-driven insights to enhance store profitability, and leading cross-functional teams to achieve operational excellence. Renowned for a proven track record in driving revenue growth, implementing cutting-edge retail technologies, and championing customer-centric service enhancements
Education
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1985 - 1991
King Saud University
Bachelor
I have passed a bachelor degree in a major of Biochemistry for the the collage of science, King Saud university
Experience
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2023 - 2024
Saudi Co. for Hardware ( SACO )
E-Commerce Support Manger
• Conducted in-depth analysis of online sales trends across divisions, departments, and categories to drive data-backed decision-making and revenue optimization
• Managed and optimized product listings by enhancing descriptions, incorporating high-quality images, and ensuring accurate categorization to maximize visibility and conversion rates
• Partnered with marketing and commercial teams to develop strategic event schedules, aligning product promotions with brand initiatives and seasonal campaigns
• Drove a 10% increase in sales by optimizing customer support strategies, improving response times, and enhancing the overall shopping experience
• Ensured a minimum of 95% stock availability by closely monitoring inventory levels, coordinating with supply chain teams, and proactively addressing stock shortages, further managed Click & Collect and home delivery services by streamlining inventory forecasting and mitigating supply chain disruptions• Engineered annual promotional calendars to outline key product launches, category-based discounts, and high-impact marketing events, driving customer engagement and sales growth
• Devised and monitored key performance indicators (KPIs) to assess the effectiveness of digital marketing strategies, continuously optimizing campaigns based on data-driven insights
• Cultivated strong partnerships with vendors and suppliers, optimizing inventory flow and enhancing supply chain efficiency to prevent stockouts during peak demand periods -
2016 - 2023
Saudi Co. for Hardware ( SACO )
Master Data Manager
• Enhanced database efficiency through regular maintenance, indexing, and query optimization, ensuring seamless data retrieval and improved system performance
• Conducted comprehensive audits to identify inconsistencies, redundancies, and areas for improvement, implementing stringent validation processes to enhance data accuracy and integrity
• Transformed complex datasets into intuitive visualizations, enabling data-driven decision-making and improving stakeholder comprehension of key business metrics
• Partnered with IT and BI teams to develop automated upload tools and robust reporting systems, accelerating data entry validation and analytics-driven insights
• Administered adherence to company-wide data governance policies, fostering accountability and ensuring compliance with data security and handling best practices
• Diagnosed and resolved data-related issues, coordinating system modifications and enhancements to improve operational efficiency across commercial, wholesale, and e-commerce departments
• Leveraged advanced analytical techniques to extract actionable insights, directly supporting strategic initiatives and optimizing data utilization across multiple business units -
1991 - 2016
Saudi Co. for Hardware ( SACO )
Operation - Store Manager
• Achieved 120-130% of sales targets, leading high-performing teams of 30-70 employees across 4,000 to 12,000 SQM stores by driving upselling, cross-selling, and strategic promotions
• Managed, trained, and motivated store managers and sales teams through regular site visits, performance reviews, and coaching to enhance engagement, productivity, and customer satisfaction
• Controlled operational costs, optimized staff scheduling for labor efficiency, and ensured compliance with SOPs, best practices, and store layout standards to enhance the shopping experience
• Reduced shrinkage and wastage to below 1% by implementing wall-to-wall inventory management, stock replenishment strategies, and loss prevention measures to optimize stock availability
• Led showroom enhancements, product displays, and store presentation initiatives to elevate brand positioning, customer engagement, and conversion rates while ensuring a clean, organized, and welcoming environment
• Successfully opened four new branches from scratch and collaborated with marketing teams to execute high-impact promotional events, driving sales and brand awareness
• Analyzed sales trends, inventory levels, and customer insights to identify market opportunities, optimize product assortments, and enhance overall store profitability and operational efficiency
