About Fouad Salka

  • Academic Level  Bachelor\\s-Degree
  • Age  53 - 57 Years
  • Gender  Male
  • Industry   Retail
  • Nationality  Syrian
  • Profession in Iqama   Sales representative
  • Are You Currently Located in Saudi Arabia?  Yes

About me

An astute and results oriented Retail Operations Leader with over 33 years of expertise in managing large-scale retail operations, optimizing sales performance, driving customer engagement, and spearheading multi-unit retail expansions. Adept at crafting and executing strategic business plans, leveraging data-driven insights to enhance store profitability, and leading cross-functional teams to achieve operational excellence. Renowned for a proven track record in driving revenue growth, implementing cutting-edge retail technologies, and championing customer-centric service enhancements

Education

  • 1985 - 1991
    King Saud University

    Bachelor

    I have passed a bachelor degree in a major of Biochemistry for the the collage of science, King Saud university

Experience

  • 2023 - 2024
    Saudi Co. for Hardware ( SACO )

    E-Commerce Support Manger

    • Conducted in-depth analysis of online sales trends across divisions, departments, and categories to drive data-backed decision-making and revenue optimization
    • Managed and optimized product listings by enhancing descriptions, incorporating high-quality images, and ensuring accurate categorization to maximize visibility and conversion rates
    • Partnered with marketing and commercial teams to develop strategic event schedules, aligning product promotions with brand initiatives and seasonal campaigns
    • Drove a 10% increase in sales by optimizing customer support strategies, improving response times, and enhancing the overall shopping experience
    • Ensured a minimum of 95% stock availability by closely monitoring inventory levels, coordinating with supply chain teams, and proactively addressing stock shortages, further managed Click & Collect and home delivery services by streamlining inventory forecasting and mitigating supply chain disruptions

    • Engineered annual promotional calendars to outline key product launches, category-based discounts, and high-impact marketing events, driving customer engagement and sales growth
    • Devised and monitored key performance indicators (KPIs) to assess the effectiveness of digital marketing strategies, continuously optimizing campaigns based on data-driven insights
    • Cultivated strong partnerships with vendors and suppliers, optimizing inventory flow and enhancing supply chain efficiency to prevent stockouts during peak demand periods

  • 2016 - 2023
    Saudi Co. for Hardware ( SACO )

    Master Data Manager

    • Enhanced database efficiency through regular maintenance, indexing, and query optimization, ensuring seamless data retrieval and improved system performance
    • Conducted comprehensive audits to identify inconsistencies, redundancies, and areas for improvement, implementing stringent validation processes to enhance data accuracy and integrity
    • Transformed complex datasets into intuitive visualizations, enabling data-driven decision-making and improving stakeholder comprehension of key business metrics
    • Partnered with IT and BI teams to develop automated upload tools and robust reporting systems, accelerating data entry validation and analytics-driven insights
    • Administered adherence to company-wide data governance policies, fostering accountability and ensuring compliance with data security and handling best practices
    • Diagnosed and resolved data-related issues, coordinating system modifications and enhancements to improve operational efficiency across commercial, wholesale, and e-commerce departments
    • Leveraged advanced analytical techniques to extract actionable insights, directly supporting strategic initiatives and optimizing data utilization across multiple business units

  • 1991 - 2016
    Saudi Co. for Hardware ( SACO )

    Operation - Store Manager

    • Achieved 120-130% of sales targets, leading high-performing teams of 30-70 employees across 4,000 to 12,000 SQM stores by driving upselling, cross-selling, and strategic promotions
    • Managed, trained, and motivated store managers and sales teams through regular site visits, performance reviews, and coaching to enhance engagement, productivity, and customer satisfaction
    • Controlled operational costs, optimized staff scheduling for labor efficiency, and ensured compliance with SOPs, best practices, and store layout standards to enhance the shopping experience
    • Reduced shrinkage and wastage to below 1% by implementing wall-to-wall inventory management, stock replenishment strategies, and loss prevention measures to optimize stock availability
    • Led showroom enhancements, product displays, and store presentation initiatives to elevate brand positioning, customer engagement, and conversion rates while ensuring a clean, organized, and welcoming environment
    • Successfully opened four new branches from scratch and collaborated with marketing teams to execute high-impact promotional events, driving sales and brand awareness
    • Analyzed sales trends, inventory levels, and customer insights to identify market opportunities, optimize product assortments, and enhance overall store profitability and operational efficiency

Languages

Arabic
Proficient
English
Intermediate

Skills

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