Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
Work with the Central Marketing team to plan and execute online and offline marketing efforts
Generate, edit, publish, and share daily content (original text, images, video.) that builds meaningful connections and encourages community members to take action
Create engaging content in-house
Set up and optimise company pages within each platform to increase the visibility and reach of the company’s social content
Coordinate with the in-house social media team to generate high-quality visual content Moderate all user-generated content in line with the moderation policy for each community
Co-ordinate with the group’s central team to create and implement a social media, online and offline marketing plan and calendar
Track and analyse analytics reports to gain insight on traffic, demographics, and effectiveness; utilise this information to affect future outcomes positively
Continuously improve by capturing and analysing the appropriate social data/metrics, insights, and best practices and then acting on the information
Collaborate with other departments (customer relations, sales, ops, etc) to manage reputation, identify key players, and coordinate actions
Contribute to marketing strategy by leveraging social media and digital marketing to identify and acquire customers